What Attendees Experience

Each session begins with a short but engaging introduction to the science and history of bourbon. Guests learn how simple ingredients—corn, water, yeast, and oak—transform through fermentation, distillation, and aging into one of the world’s most distinctive spirits. Along the way, participants discover several fascinating insights and memorable trivia

Why It Works for Events

The DPM bourbon tasting experience is intentionally designed to fit naturally into executive advisory boards, team retreats, or private side events at a user conference – delivered by an IT subject matter expert speaking on the main event topic — with bourbon simply serving as a memorable extra for a select group of attendees.

Rather than a lecture or a bar service, the experience becomes a shared discovery that encourages conversation and connection, with typical session formats of:

Offered typically alongside DPM speaking engagements, DPM provides a turnkey experience including sourcing the bourbons, ordering custom glasses, preparing tasting guides, and leading the tasting, and will work with your venue’s hospitality team for the rest of the details (waters, snacks, etc).

Elevate the Bourbon Experience

For groups that want to go beyond a traditional tasting, the principal analyst from Data Protection Matters is a certified Executive Bourbon Steward and is authorized to deliver the introductory course from the Stave & Thief Society or facilitate an advanced tasting course. Consider for either marquis customers or an internal team retreat.

The session adds a structured and engaging dimension to the evening, giving guests a deeper appreciation for bourbon while creating a memorable shared experience.