DPM’s Content Services
C ontent That Matters
Independent research. Practitioner insight. Clear storytelling.
DPM helps organizations create content that is credible, usable, and grounded in how the market actually works — not how it’s described from a distance.
Why DPM Content Is Different
A lot of content in this space sounds right. That doesn’t mean it is. Most analyst content is shaped by market narratives and vendor positioning. DPM is built differently — grounded in real-world experience and intentionally independent, with no agenda to reinforce what doesn’t hold up in practice. That perspective shows up in the work: clear, candid, and focused on what actually works.
It also means we can take our research, your data, or third-party insights — and turn them into content that actually holds up in real conversations. And through a flexible, co-sponsored model, DPM makes that level of insight more accessible, without the cost and complexity of traditional firms.
Content Services
We help organizations tell stories that reflect how the market actually works.
Market Insights that Matter
Our data or yours — we bring an expert lens to help tell the story.
What makes DPM different is the combination of 15 years of independent research experience combined with 30+ years of data protection expertise. That means we can work from DPM research, your internal data, or third-party analyst research — and turn it into something clear, credible, and relevant.
Not every research source can also help shape the story. That’s why we’re here to help.
Written Assets
that Matter
There’s a reason written content is still the foundation of most marketing.
DPM helps develop:
- Thought leadership on market trends and recommendations
- Solution briefs that connect those trends to your offerings
- Blogs and contributed content that engage your audience
These assets can be DPM-branded, co-branded, or fully aligned to your voice — whatever best supports your goals.
Videos
that Matter
Sometimes the message needs to be delivered, not just written.
Let us be your external Subject Matter Expert (SME) to explain industry context to your customers, discuss how your solutions align with industry trends, or provide forward facing guidance that customers, partners, or internal teams need to be planning for.
With over 200 in-person breakout sessions, four years of weekly podcasts, two recurring short-video series, and too many webinars to count, we’d love to help you tell your stories.
Live Events
that Matter
You bring the audience. We’ll bring the expertise and energy.
If you want an industry speaker in data protection or BC/DR that gives an outside lens on what matters, we’ll get on a plane to be there. DPM can step in wherever it fits best.
- Breakouts and mainstage sessions
- Customer and partner advisory councils
- Internal kickoffs and strategy offsites
- Webinars, podcasts, and studio discussions
- Executive dinners, roadshows, and customer events
DPM can lead sessions, join panels, or support your team throughout the day — whatever best supports the conversation.
Content Samples
Blogs (Short-Form Written Assets)
Event Coverage
Webinars
In-Person Events
Want to see where this work shows up?
Data Protection Matters content and research doesn’t sit on a shelf.
Jason Buffington’s work regularly appears in industry publications, conference stages, podcasts, and executive discussions — shaping how organizations think about resilience, recovery, and what actually works in practice.
Let’s Build Content that Matters
Data Protection Matters (DPM) is known for helping organizations turn complex resilience, risk, and recovery topics into clear, practical insight that actually reflects how the market works.
That same approach carries through everything we create — bringing independent perspective, practitioner experience, and straightforward storytelling to content that is designed to inform, engage, and drive better conversations.
About Data Protection Matters
Data Protection Matters (DPM) delivers independent research and insight on backup, disaster recovery, and cyber resilience.
Led by industry analyst and speaker Jason Buffington, DPM helps vendors and service providers understand how organizations actually plan, buy, and operationalize resilience.
- Independent industry analyst
- Published in Forbes and industry media
- Research focused on real-world adoption, not theory
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