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Blog

  • Rubrik AI and Identity Summit 2026

    Rubrik just announced Code Guardian, as their next step beyond backup and into their ‘Security and AI Operations’ tagline. When my kids were learning to drive, I used to tell them the accident you avoid beats the accident you recover from. Turns out that’s just as true for unsecured code as it is for teenage…

  • MSP Affinity for DPaaS

    Retention is the new growth, especially if you’re an MSP selling BaaS or DRaaS. DPM’s latest research shows just how sticky Data Protection relationships really are, and the two things that actually make a customer walk (or stay).

  • The avg org runs 2.8 Backup Products

    How many backup products does your org actually run? Only 7% of orgs run a single backup and recovery stack; the avg org runs 2.8 data protection solutions. It’s not because IT teams enjoy tool sprawl; it’s because most need to supplement their primary solution to cover the breadth of their IT, especially due to…

  • Four tiers isn’t enough

    502 BC/DR leaders told DPM that their orgs average 3.4 tiers of IT workloads to recover in a crisis — here are the two things most of them forgot to count.

  • How does DPM Custom Research work?

    The difference between ‘okay’ marketing content and ‘great’ thought leadership assets determines whether you’ll build credibility … replenish your Q1 pipeline … or enable differentiated conversations for your sellers. The key often comes down to the quality of the research that fueled it. We’ll design your survey, develop the analysis, and equip not just your…