DPM’s Research Services
Research That Matters
Independent research. Practitioner insight. Actionable outcomes.
DPM helps organizations move beyond raw data to understand what the market is actually saying — and what to do about it.
Why DPM Research Is Different
A lot of research produces data — DPM focuses on producing understanding.
With 15 years of research experience and more than 30 years in data protection and resilience, DPM combines independent research practices with real-world operational perspective.
That means we can help organizations move beyond charts and survey results to uncover what the data actually means, why it matters, and how it can be used.
Just as importantly, DPM research is intentionally independent and designed to be accessible. Through flexible engagement models, organizations can participate in meaningful industry research without the cost and complexity often associated with traditional analyst firms.
Research Services
We help organizations tell stories that reflect how the market actually works.
Survey to Insights
What do you want to learn?
DPM works with your stakeholders to understand your learning goals, the questions you want answered, and how you intend to use the data afterward.
From there, we develop surveys designed not only to gather responses, but to uncover meaningful insight.
And it doesn’t stop with raw data. DPM helps interpret what the findings actually mean and where the most important opportunities, gaps, or trends may exist.
Field Work
From whom do you want insights?
Our preferred platform is Qualtrics, but we’ll structure and manage the survey process however best supports your goals.
If you already have a panel provider for independent responses, we’ll work with them. If you want to survey your customers, partners, or internal audiences, we can support that as well.
The goal is simple: gather the right voices to produce research that is credible, useful, and relevant.
Thought Leadership Content
Powered by research instead of just opinion
Research becomes more valuable when it creates better conversations.
While some organizations use research internally, many use it to power thought leadership content that helps customers, partners, and the broader market better understand the challenges they’re facing.
DPM helps transform research findings into:
- Speaking sessions and webinars that unpack the data and make it actionable
- Research briefs and white papers that work as gated content or post-event resources
- Blog series, social content, and video summaries that extend the conversation
These assets can be produced under the DPM brand, co-branded, or fully aligned to your organization’s voice.
Co-Sponsored Research Projects
Co-sponsored research gives your team the credibility of independent primary research, fielded and analyzed by DPM, at a fraction of the cost of a custom engagement, including:
- Opportunity to review/affect the survey questions
- Each co-sponsor receives a private URL to optionally survey their own customers alongside the broader independent panel — enabling a comparison of your customer base against the overall market, with no PII collected or shared.
- Debriefs on the research data at interim milestone and again with GTM strategizing on the final data prior to content development
- Distribution rights to the research summary, if produced
- Webinar, hosted by you and alongside one of your spokespeople, on the research findings and implications.
How Organizations Use DPM Research
Market Positioning
Understand how buyers view resilience challenges and priorities.
Thought Leadership
Turn research into webinars, reports, blogs, and conference sessions.
Sales & Enablement
Help teams communicate market trends more clearly and credibly.
Want to see where this Research shows up?
Data Protection Matters research doesn’t sit on a shelf.
Jason Buffington’s work regularly appears in industry publications, conference stages, podcasts, and executive discussions — shaping how organizations think about resilience, recovery, and what actually works in practice.
Let’s Build Research that Matters
Data Protection Matters (DPM) is known for helping organizations understand resilience, recovery, and continuity through independent research grounded in how the industry actually works.
That same approach carries through every survey, report, and insight — turning research into clearer understanding, stronger conversations, and more useful outcomes.
To get started, contact us to set up time to exchange ideas that will achieve your research goals.
About Data Protection Matters
Data Protection Matters (DPM) delivers independent research and insight on backup, disaster recovery, and cyber resilience.
Led by industry analyst and speaker Jason Buffington, DPM helps vendors and service providers understand how organizations actually plan, buy, and operationalize resilience.
- Independent industry analyst
- Published in Forbes and industry media
- Research focused on real-world adoption, not theory
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