If you’re thinking about developing research-powered Thought Leadership marketing content … here are 6 steps in 4 minutes that can make the difference between GOOD content that might create marketing leads … and GREAT content which delivers value to the reader and influence for the vendor/provider.
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Research
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How to improve research-powered Thought Leadership content
If you’re thinking about developing research-powered Thought Leadership marketing content … here are 6 steps in 4 minutes that can make the difference between GOOD content that might create marketing leads … and GREAT content which delivers value to the reader and influence for the vendor/provider.
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DRJ article – your organization isn’t as resilient as you would like to believe
According to your BC/DR professionals, 2/5 of your business processes are not resilient. One of the most revealing statistics came when survey respondents were asked, “What percentage of your organization’s key business processes do you believe to actually be resilient in alignment with your resilience goals?” Figure 1 reveals a fairly consistent distribution from worst…
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Don’t believe every statistic
Did you know that “85% of homeowners believe that they would have a better looking lawn if they used a red, rechargeable lawnmower”? Let’s talk about why you should not believe every statistic that is published.
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2026-H1 research
A new multi-client, co-sponsored research project is coming to kick off 2026. The research project will sample over 1,000 IT leaders and implementers on various aspects of their data protection strategies for 2026. Survey respondents will predominantly be enterprise organizations, with some midsized organizations (>500 employees) represented, coming from at least: What is a ‘co-sponsored’…
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DRJ 2025
Excited to be speaking at Disaster Recovery Journal’s 2025 Fall event … in Dallas, Texas This will serve as the ‘debut’ of not only Data Protection Matters as an analyst firm, but also our first research project under the DPM brand — surveying on how Organziational Resilience is aligned and facilitated within institutions with insights…
AI-ML Arctera BaaS and DRaaS Business Continuity Cloud-powered Cohesity Connectwise Cyber Resilience Disaster Recovery DRJ Events Jason (personal) Managed Service Providers Object First Operational Technology Orchestration Organizational Resilience Podcasts Press Release Protection Storage Research SaaS Veeam Work-Life Balance Wrap-up on Backup
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- Most people say “let me know if I can help.” One leader said something way smarter—and it changed the entire conversation. video transcript Here’s the […]
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