ESG has historically referred to “data protection” as a spectrum of activities that include backup, snapshots, and replication, as shown here:

Copy Data Management (CDM) and all the permutations of “Copy” “Data” “Management” with or without additional terms like “Active” “Enterprise” “Virtualization,” etc., seems to be the rage these days. A few years ago, there was only one visionary company talking about CDM. Today, we see a range of vendors now claiming to be CDM, even…

Data Management, meaning the maturation of data protection and data preservation that adds contextual insight based on the data and the enablement of re-use of the data for other purposes, is a journey that all of us are on – whether we know it or not. Maybe you’re just trying to get “good” data protection…

To evolve from backup to data protection is to embrace complementary mechanisms that enable a much broader range of preservation of data, protection of data, and the assurance of productivity through enhanced availability initiatives, as seen in ESG’s Spectrum of Data Protection. To evolve from data protection to data management is to get smarter on…