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  • VMworld 2015 Had Some Great Marketing

    VMworld 2015 Had Some Great Marketing

    There was some great marketing execution at VMworld 2015. As a sequel to my blog last year that “Event Marketing Doesn’t Get Enough Credit,” here is my tip of the hat to some of the unsung heroes of tradeshows: the events planners and marketing leaders that ensure that the technology experts and sales folks have…

  • Event Marketing Folks Don’t Get Enough Credit

    Event Marketing Folks Don’t Get Enough Credit

    With 25 years of attending tradeshows and launch events, I can attest that the Marketing/Events team does not get enough credit. Of course, not all marketing events are awesome (or memorable) – but I wanted to highlight a few recent examples of how to really do a marketing event well: Launch Event: EMC ProtectPoint in…

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Two Minute Mondays .com

  • Do Hard Things
    Do hard things — that was my message to a group of scouts and their parents … and to you too. #Scouting #Parenting video transcript […]