This week is the first VeeamON, Availability for the Modern Data Center, conference in Las Vegas. As I listened to the side conversations and such, I was reminded of the special-ness of Microsoft Management Summit (MMS). Not MMS 2010+, when Microsoft started shoe-horning everything in the Server & Tools line-up, before eventually killing it and…
With 25 years of attending tradeshows and launch events, I can attest that the Marketing/Events team does not get enough credit. Of course, not all marketing events are awesome (or memorable) – but I wanted to highlight a few recent examples of how to really do a marketing event well: Launch Event: EMC ProtectPoint in…
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