Too many folks categorize every blinky-light box that can be part of a data protection solution as a “Purpose Built Backup Appliance” or PBBA.
But the market isn’t just a bunch of apples with an orange or two mixed in, data protection appliances (DPAs) can be apples, oranges, bananas and cherries — but if you lump them all together, all you have is a fruit salad.
So, let’s reset the term to understand the market:
- “Backup” alone isn’t enough — so call the all-encompassing category what it should be delivering = “Data Protection”
- And there isn’t just one kind of appliance, there are at least four:
- (real) Backup Appliances
- Storage / Deduplication Appliances
- Cloud-Gateway Appliances
- Failover Appliances
Check out this video to see how I look at Data Protection Appliances.
As always, thanks for watching
Originally posted on my personal self-managed blog while at ESG (TechnicalOptimist.com), reposted on DPM for archival reference. Broken links are likely due to ESG content being dropped between its acquisition by TechTarget and their acquisition by Omdia.



